MANCAN Wine Social Media Management & Case Studies
As the in-house graphic designer and marketing manager for MANCAN Wine, a Cleveland-based canned wine company that doesn’t take itself too seriously, I led the charge on all things social. I developed and executed a full social media strategy, managed the content calendar, created original graphics, wrote copy, and coordinated influencer campaigns. MANCAN’s tone was irreverent, witty, and proudly unpretentious, which made it a perfect sandbox for playful visuals and internet-savvy content.
The brand’s social media presence leaned heavily on humor and cultural commentary to build community and brand recognition. Whether riffing on viral moments, parodying pop culture, or celebrating Cleveland pride, each post was crafted to feel both timely and authentically “MANCAN.”
Below are a few standout campaigns that exemplify this approach:
Scope
Market Research
Concept Development
Art Direction
Visual Design
Photography
Social Media Content Creation
Copywriting
Influencer Marketing
Team
Graham Veysey + Fisk Biggar, Company Founders
Emily Laskowski, Photography
North Water Productions, Videography
MANCAN Rap Video
A Lonely Island–style spoof that racked up over 40K views, backed by a 12-week influencer and press campaign.
Promo Videos
Teaser Video
A 13-second teaser video to share on social media and build hype with the brand's follower base.
Blooper Reel
A compilation of all the hilarious behind-the-scene moments captured while filming.
GIfs
Gifs created and uploaded to GIPHY for use in text messages, on social media, and email campaigns.
FedEx Small Business Grant Winners
After conducting a grassroots social media and eblast campaign spanning several months, MANCAN won second place in the 2020 FedEx Small Business Grant contest and received a $30,000 grant, plus $5,000 in FedEx Office print and business services.
The Campaign Trail
Submission
The submission video used to enter the competition and gain votes from our social media follower base.
Top 100 Finalist
A promotional video to share that MANCAN was a Top 100 Finalist in the competition.
Second Place Winner Annoucement
The final celebratory video announcing that MANCAN had won second place in the grant competition.
GIfs
Gifs created and uploaded to GIPHY for use in text messages, on social media, and email campaigns.
TigerCan: April Fools 2020
A fake product drop inspired by Tiger King, complete with wardrobe, props, and a matching email campaign.
Marketing Support
Email Campaign
TikTok Video
Additional Social Posts
