Hi, I’m Jess.

I’m an award-winning graphic designer based in sunny Cleveland, OH. I help brands share their stories through creative and purposeful design. I believe the best design solutions come from collaboration, and I have experience both leading and contributing to multidisciplinary teams, as well as guiding stakeholder engagement.

With experience ranging from scrappy canned wine startups to a regional architecture firm, I bring flexibility, curiosity, and a fresh perspective to every project. I’m passionate about creating design solutions that not only look great but also serve a clear purpose and make an impact.

Experience

  • Graphic Designer & Social Media Manager

    April 2021 - June 2025

    • Established firm-wide brand standards and reusable template library to ensure visual consistency.

    • Developed proposals, award submissions, advertisements, presentations and look books using Adobe Creative Suite.

    • Designed environmental graphics, signage, and wayfinding; led stakeholder engagement, presented concepts to clients, and coordinated production with vendors.

    • Managed social media strategy across platforms, including content planning, design, copywriting, and analytics.

    • Increased Instagram followers by 233% through strategic content planning, and design iterations.

  • Graphic Designer & Marketing Manager

    September 2019 - April 2021

    • Led brand development, packaging, website design, email marketing, retail displays, and digital ads for Cleveland-based canned wine brands, MANCAN Wine and Graham + Fisk’s. 

    • Executed multi-channel marketing strategies and social media campaigns, managing schedule, budget, and influencer partnerships to maximize outreach.

    • Directed cross-functional teams to support national expansion into 40+ US markets and implement growth initiatives.

    • Achieved 900% increase in direct-to-consumer e-commerce sales in 2020 through optimized Shopify user experiences (UX) and strategic email marketing and social media content.

    Graphic Designer & Marketing Associate

    August 2017 - September 2019

    • Produced digital campaign creative, product photography, seasonal packaging updates, and retail displays to support national distribution partnerships and venue placements.

    • Executed website redesign to optimize user experience, product storytelling, and purchase conversion rates.

    • Created sales pitch decks and collateral to support new retail ventures.

    • Oversaw two seasonal interns, providing mentorship and development of personal leadership abilities. 

    Graphic Designer & Social Media Manager (Internship)

    May 2016 - August 2017

    • Managed content calendar and designed social media graphics, web assets, digital advertisements, and created targeted pitch decks aligned to brand guidelines.

    • Developed alternate packaging formats and point‑of‑sale materials to enhance brand presence at retail placements.

    • Cultivated 50+ influencer partnerships and day-to-day community engagement across digital platforms to expand audience reach and elevate brand awareness.

  • Graphic Designer (Contract)

    July 2019 - August 2019

    • Developed the logo and social media banner system for the Adobe Rush Insiders influencer program, supporting promotion of Premiere Rush for social video creation.

    • Prepared initial design concept files in expedited 3-day turnaround, with revisions and final versions taking one week. 

  • Illustrator (Contract)

    January 2017 - March 2017

    • Partnered with the Storefront Renovation Program to create five custom illustrations of their completed 2016 projects.

    • Designed a cohesive visual identity for the program’s annual awards event, elevating its branding, attendee user experience, and overall recognition.

Design Tools

Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Lightroom, Acrobat, Firefly, Premiere Pro, Premiere Rush), Miro, Shopify, Wordpress, Squarespace, Mailchimp, Figma, Later, Hootsuite, Microsoft Office, Canva, OpenAI, Midjourney

Core Skills

Visual Design, Brand Identity, Packaging, Print & Digital Design, Typography, Layout, Environmental Graphics, UX/UI Design, Social Media Content, Presentation Design, Pitch Decks, Brand Standards Development, Brand Templates, Video Editing, Influencer Marketing, Photography, Copywriting

Strategy & Leadership

Art Direction, Concept Development, Design Strategy, Project Management, Stakeholder Engagement, Team Leadership, Client Relations, Mentorship, Vendor Management

Let’s connect on LinkedIn

Want to know more?

...Or if you just wanna grab a coffee and talk A24 movies, we can do that too.