IKM Architecture Brand Identity & Social Media Management

In 2021, I became IKM Architecture’s first in-house graphic designer, joining the 100+ year-old firm to address a growing need for visual consistency. I led the development of a comprehensive brand guide, covering ethos, logo use, typography, color, and imagery, to create a unified, scalable identity system. Inspired by leading brand frameworks from firms like IBM and Uber, the guide became the foundation for IKM’s visual language. After approval from leadership, I introduced the system through firm-wide training to ensure smooth adoption.

With the guidelines in place, I applied the identity system across a wide range of collateral, including business cards, letterheads, email signatures, presentation and proposal templates, sector-specific look books with scannable QR cards, and recruitment campaigns.

Scope

Identity
Brand Standards
Project Management
Visual Design
Art Direction
Social Media Content Creation & Management
Copywriting
Short-Form Video

Team

Ashley Poore, Marketing Director
Maddie Oppelt, Marketing Coordinator
Mike Longo, Photography

Brand Guidelines & Standards

View the full Brand Guidelines & Standards Document

Brand Collateral

Letterhead

Business Cards

Email Signature

Proposal Template

Look Books

This look book received a Merit Award in the Digital Brochure category in the 2024 SMPS Marketing Communication Awards

This look book received a Merit Award in the Digital Brochure category in the 2023 SMPS Marketing Communication Awards

Look Book QR Code Business Cards

Social Media Management

In addition to my branding work, I served as IKM’s sole social media manager for 4 years, developing strategy and content across LinkedIn, Instagram, and Facebook. I built content calendars, wrote post copy, and created all visual assets, aligning each piece with the firm’s content pillars: internal news and company culture, external press and events, project spotlights,thought leadership, firm capabilities, and relevant national holidays. This dual role not only elevated IKM’s visual presence but also helped create a more unified, professional, and future-forward brand.