Graham + Fisk’s Seasonal Packaging

As the in-house Graphic Designer and Marketing Manager for Graham + Fisk’s Wine-In-A-Can (G+F’s), I was responsible for creating seasonal packaging and campaign materials that supported the brand’s marketing calendar and strategic goals. Each seasonal offering helped drive direct-to-consumer sales, deepen customer engagement, and provide fresh content for influencer marketing and social media campaigns. These limited-edition packs served not only as functional packaging but also as tactile brand experiences, emphasizing humor, nostalgia, and seasonality while staying true to G+F’s casual and playful personality.

Below are four standout seasonal packaging projects that I designed and launched across multiple consumer touch points.

Scope

Packaging Design
Concept Designs
Market Research
Visual Design
Layout Design
Art Direction
Photography
Social Media Content Creation
Print Vendor Coordination

Team

Graham Veysey + Fisk Biggar, Company Founders
Emily Laskowski, Photography
Gracie Kurtz, Photography
The Cleveland Browns, Marketing Team

Valentine’s Day Variety Pack

Vintage Romance Meets Cheeky Charm

For this seasonal release, I created a playful, nostalgic Valentine’s Day 8-pack featuring a mix of Red Wine and Rosé with Bubbles. The packaging was inspired by vintage aesthetics, drawing visual cues from “I Love Lucy” title scripts and Wes Anderson’s Grand Budapest Hotel, complete with a heart-shaped cutout window that revealed the metallic cans inside.

Design Highlights:

Heart-shaped window on the front panel added an interactive, gift-forward element.
“Wine-themed” candy heart illustrations with cheeky messages added personality and shareability.
A “To/From” gift note area on the back made the box perfect for gifting.
Full-bleed e-commerce images extended the pink-and-red packaging aesthetic into the digital storefront for standout shelf presence online.

Marketing Execution

E-Commerce Product Image

Website Homepage

Press

Product Photography

Summer Bubbles Variety Pack

Bright, Bubbly, and Beach-Ready

To kick off the summer season, I developed the Summer Bubbles 12-Pack featuring two bubbly varietals, Rosé and White. The goal was to evoke sunshine, fun, and portability, reflecting the grab-and-go nature of canned wine.

Design Highlights:

A pink-to-gold gradient reflected the varietals inside while evoking the warm tones of summer.
Bubbly graphic textures reinforced the effervescent nature of the wines.
One of my favorite touches: the top of the box featured two die-cut carrying holes cleverly placed within illustrated can tabs.

Marketing Execution

Promotional GIFs

Packaging Design Details

Press

Product Photography

Cleveland Browns Limited Edition Cans

Brand Partnership Done Right

As part of G+F’s official partnership with the Cleveland Browns, I designed a limited edition co-branded can line available both in-stadium and through the G+F’s ecommerce store.

Design Highlights:

The entire can was wrapped in the Cleveland Browns’ signature vibrant orange, making it unmistakable in hand, on shelves, and from behind the bar.
Each varietal retained a color-coded band at the base for easy product differentiation—especially helpful for stadium staff.
The Cleveland Browns logo was used with careful compliance and received direct approval from the Browns’ marketing team.

Marketing Execution

E-Commerce Product Image

Banner Ad Designs for the Cleveland Browns Website

Press

Product Photography & Social Media Promotion

Holiday Cheers Variety Pack

Festive, Cozy, and Canned

The Holiday Cheers 8-Pack was created to capitalize on G+F’s strong DTC sales and provide customers with a holiday-ready gift pack. My challenge was to balance product visibility with overt holiday cheer, while leaning into classic Christmas visuals.

Design Highlights:

Early drafts emphasized the wine; the final version added festive layers: holly leaves, colorful Christmas lights, and accessories like reindeer antlers and Santa hats for the brand’s dog mascots.
Every edge of the box featured a decorative treatment, making it feel like a wrapped present.
Strategic use of nostalgic elements made the packaging immediately recognizable as a seasonal gift.