Adobe’s Premiere Rush team approached me to design a bold, fresh logo for their new Rush Insiders program, a VIP community for mobile-first video creators and influencers. The goal was to craft a mark that felt energetic, modern, and in step with vlogger culture, while still tying into the core Adobe Rush brand identity.

Drawing inspiration from surf, skate, and streetwear aesthetics, I explored logo concepts that conveyed motion and creativity, using Rush’s signature purple as a base. After presenting a wide range of styles, from classic to experimental, the team landed on a stacked oblique wordmark that felt clean and dynamic. I refined it with custom color gradients, spacing, and subtle brand nods, then extended the identity into branded assets for use in their private Facebook group. The final result gave Adobe a vibrant, creator-friendly emblem for their ambassador community.