Graham + Fisk’s Identity & Social Media

Graham + Fisk’s Wine-In-A-Can is a Cleveland-based brand offering award-winning California wine in cans, and serves as the lighter-hearted counterpart to its sibling brand, MANCAN Wine, both owned by parent company Firehouse Can Co. While MANCAN leans rugged and bold, Graham + Fisk’s was crafted to be more nostalgic, approachable, and story-driven. As the graphic designer and marketing manager, I developed and managed G+F’s brand identity, marketing materials, and social media presence, bringing the founders’ personality, history, and voice to life across platforms.

Scope

Art Direction
Visual Design
Identity Design
Copywriting
Social Media Management
Content Creation
Marketing Strategy
Influencer Marketing
Product Photography
Print Vendor Coordination

Team

Graham Veysey + Fisk Biggar, Company Founders
Emily Laskowski, Marketing Coordinator, Photography
Molly Miller, Influencer Marketing / Events Coordinator

Branding & Visual Identity

The visual identity for Graham + Fisk’s was designed to feel like a sibling to MANCAN—familiar, yet distinct. I paired the textured Veneer typeface with the clean Blender Medium, and carried over shared brand elements like grapevines and the 1854 firehouse HQ.

A standout feature was the addition of illustrated mascots, Crosby and Gracey, bringing warmth and personality to every can. The overall look softened MANCAN’s boldness to reflect G+F’s laid-back, nostalgic tone.

Parent Company

Primary Logo

Brand Mark

Can Label Designs

Brand Storytelling

Beyond wine, Graham + Fisk’s is rooted in the real story of two childhood best friends who met at summer camp and built a brand together.

To highlight this, I curated content using yearbook photos, childhood snapshots, and personal anecdotes, bringing authenticity and relatability to the brand and creating a deeper connection with its audience.

Childhood Pals

Brand Mascots Crosby & Gracey

Social Media Management

As social media manager, I led content strategy, copywriting, and creative execution across digital platforms. The feed combined vibrant product shots, wine tips, nostalgic moments, and mascot cameos to build an engaging, on-brand rhythm.

I also launched timely promos, like a quarantine flash sale and Rosé-themed campaigns, that drove e-commerce growth, all while reinforcing the brand’s witty, warm, and cheeky voice.